Project: Re-branding the college to university | Deliverables: Logos, brand guide, signage, wayfinding, stationary, and promo materials | Completion Date: April 2021

This project was completed in partnership with Regina McCormick, Director of Marketing for Recruitment and Retention at Piedmont College (University) & Student Assistant, Jenna Wendel (Graphic Design ‘21). I was invited to be a key designer in this project by the Department of Marketing and Communications. Regina McCormick and I researched and created new branding and logos to inform over 1000 other logos that needed to be redesigned with the new brand in mind. Together we designed the primary and alternate logos for both the Demorest and the Athens campuses, logo templates for the schools and colleges, the new seal, the brand guide, signage, wayfinding, stationary, and promo materials. Our student assistant, Jenna Wendel developed the Spirit Branding and, using templates, meticulously recreated all necessary college, school, and departmental logos. We presented our designs to several student committees, the communications and marketing committee, and alumni committees before presenting to the President and the upper administration and then final approval from the board.

In Fall 2021 UCDA awarded us a Design Excellence Award for the Piedmont University Logo

Graphics designed for a hiring campaign on Linkedin.

Sprinklr, Figma, Photoshop, Illustrator

Completion: On-going

User-focused redesign and case study. Deliverables: Working prototypes for mobile, tablet, and desktop.

Figma, Illustrator

Completion Date: 2020

Equipping the corps podcast promotion through social posts and stories.

Hootsuite, Sprinklr, Instagram, LinkedIn, Facebook, Twitter, YouTube, Figma, Photoshop, Illustrator

Completion: On-going

Website design and set up for a client who requested a Squarespace site that they could then manage in-house. Established a design system and visual guidelines.

Deliverables: Website on Content Management System (Squarespace).

Completion Date: 2020

www.aristaffing.com

Medium fidelity wireframe developed based on user research and testing.

Figma

Completion: 2020

Website Improvement Project—Using a heuristic website analysis and meeting with SME’s I worked to improve site architecture to promote clearer content hierarchies and better SEO. The example on the right compares the original homepage with the updated homepage.

AFPIMS, HTML, CSS, Javascript, Figma

Completion: On-going

Designed postcards for MSMA exhibitions from 2017-2021.

Illustrator, InDesign

Completion: 2017-2021

Experimental storytelling project. Explores gender identity stories through interaction.

Javascript, HTML, CSS, Figma

Completion: On-going

A timeline in which the user can delete events and recreate the timeline as they see fit. (Not yet mobile-friendly).

HTML, CSS, Javascript

Completion: On-going

Back to front book design and publishing.

Completion: 2018

Project: Brand design and development

Deliverables: Logo, visual guide, promotional items

Completion Date: 2020

Project: Event/Promo Posters, Magazine Ad

Projects for Georgia State University’s Welch School of Art & Design & College of the Arts.

Front-to-back catalog design and promotional materials for NH utility companies.

InDesign, Illustrator, Photoshop.

Completion: 2014