Project: Re-branding the college to university | Deliverables: Logos, brand guide, signage, wayfinding, stationary, and promo materials | Completion Date: April 2021
This project was completed in partnership with Regina McCormick, Director of Marketing for Recruitment and Retention at Piedmont College (University) & Student Assistant, Jenna Wendel (Graphic Design ‘21). I was invited to be a key designer in this project by the Department of Marketing and Communications. Regina McCormick and I researched and created new branding and logos to inform over 1000 other logos that needed to be redesigned with the new brand in mind. Together we designed the primary and alternate logos for both the Demorest and the Athens campuses, logo templates for the schools and colleges, the new seal, the brand guide, signage, wayfinding, stationary, and promo materials. Our student assistant, Jenna Wendel developed the Spirit Branding and, using templates, meticulously recreated all necessary college, school, and departmental logos. We presented our designs to several student committees, the communications and marketing committee, and alumni committees before presenting to the President and the upper administration and then final approval from the board.
In Fall 2021 UCDA awarded us a Design Excellence Award for the Piedmont University Logo
Graphics designed for a hiring campaign on Linkedin.
Sprinklr, Figma, Photoshop, Illustrator
Completion: On-going
User-focused redesign and case study. Deliverables: Working prototypes for mobile, tablet, and desktop.
Figma, Illustrator
Completion Date: 2020
Equipping the corps podcast promotion through social posts and stories.
Hootsuite, Sprinklr, Instagram, LinkedIn, Facebook, Twitter, YouTube, Figma, Photoshop, Illustrator
Completion: On-going
Website design and set up for a client who requested a Squarespace site that they could then manage in-house. Established a design system and visual guidelines.
Deliverables: Website on Content Management System (Squarespace).
Completion Date: 2020
Medium fidelity wireframe developed based on user research and testing.
Figma
Completion: 2020
Website Improvement Project—Using a heuristic website analysis and meeting with SME’s I worked to improve site architecture to promote clearer content hierarchies and better SEO. The example on the right compares the original homepage with the updated homepage.
AFPIMS, HTML, CSS, Javascript, Figma
Completion: On-going
Designed postcards for MSMA exhibitions from 2017-2021.
Illustrator, InDesign
Completion: 2017-2021
Experimental storytelling project. Explores gender identity stories through interaction.
Javascript, HTML, CSS, Figma
Completion: On-going
A timeline in which the user can delete events and recreate the timeline as they see fit. (Not yet mobile-friendly).
HTML, CSS, Javascript
Completion: On-going
Back to front book design and publishing.
Completion: 2018
Project: Brand design and development
Deliverables: Logo, visual guide, promotional items
Completion Date: 2020
Project: Event/Promo Posters, Magazine Ad
Projects for Georgia State University’s Welch School of Art & Design & College of the Arts.
Front-to-back catalog design and promotional materials for NH utility companies.
InDesign, Illustrator, Photoshop.
Completion: 2014
Using Adobe XD students were tasked to design a prototype for an app that would make their lives infinitely easier.
Course : Interactive I | Programs : Adobe Illustrator, Photoshop, Lightroom, XD
Students were tasked to design and produce a family of five icons using basic shapes (circles, squares, and triangles)
and utilizing the pathfinder tool to create icons that depict a range of similar subject matter.
Course : Foundations in Graphic Design | Program : Adobe Illustrator
Students were tasked to design a Weather App, including page views for the day’s forecast, hourly forecast, and a 10 day forecast.
Combining text with icons in a meaningful hierarchy was key to success.
Course : Typography | Programs : Adobe Illustrator, Photoshop, InVision
Students were tasked to explain a detailed process in which a user had to follow step-by-step instructions.
Then design and produce a how-to guide in the form of a poster.
Course : Foundations in Graphic Design | Programs : Adobe Illustrator, Photoshop, Lightroom
Students were tasked to design and produce a poster in the style of one of the twenty designers provided for an exhibition of their work.
Course : Foundations in Graphic Design | Program : Adobe Illustrator